COVID-19 has impacted dental practices in myriad ways. From shut-downs to limiting appointments to emergencies to establishing new protocols for ensuring the safety of staff and patients, practicing dentistry may have changed for good in some ways.
As practices prepare to re-open, dentists have been reminded that they need the tools and technology to create, communicate, and execute processes that keep staff and patients safe before, during, and after each appointment.
You probably don’t give much thought to your practice management software. It may just seem like a tool that sits behind the scenes. However, when you view the software through the lens of a modern practice, you’ll see it as a technological powerhouse that can help run your business more efficiently and safely while fueling future growth.
Consumers Are Conditioned By Technology
Today’s consumer is conditioned to get information fast and move the process along. According to a 2019 ZDNet article, seven out of ten American households reported owning a smart product. They choose these devices for speed and convenience, and it is fair to conclude that they apply that mentality to a dental visit. If the mechanics of the visit are smooth, a patient’s confidence in the care they receive rises.
Further supporting this premise are the results of a study conducted by eCommerce-focused software company Elastic Path. A survey of 1,015 consumers and 300 business professionals who market to consumers found there what customers like and what product developers think they want are significantly different. Product developers thought that consumers wanted to be wowed by technology. Not true. What they care about most is convenience. While this study pertained to how consumers want to make purchases, the same premise holds true for less traditional transactions, like visiting the dentist.
Add safety to the equation, and patients need to feel confident that their practice has the resources in place to protect them during their visit.
Indeed, innovative technology plays a significant clinical role as practices weigh the cost-value of investing in advancements like digital scanners and 3-D printers to offer same-day crown replacements. While practice management software should always evolve to keep up, it is not necessary to invest in “wow” technology, but in features that focus on efficiency and convenience.
Practice management software that makes check-in safe, care consultation clear and simple, and checkout hassle-free, build patient confidence throughout the entire visit. If that same software helps avoid administrative issues, keeps patient files up-to-date, and protects your data from cyberattacks, your team can focus on what they love about their work—treating patients.
A Modern Dental Practice Lives in the Cloud
Curve Hero, Curve Dental’s cloud-based practice management software, was built with the modern dentist practice in mind. It enhances the patient experience, eases your administrative burden, and delivers a level of security a server-based system cannot match—all at a cost that will not break the bank. Because change is hard, Curve has focused resources on 24/7/365 customer care so that your office staff gets up to speed remarkably fast. In our over 15 years, we have a recipe for implementation success that we have perfected.
Because Curve Hero is so intuitive and easy to learn, hiring new employees is not contingent on their experience with specific practice management software. If you find a candidate who looks like a good fit for your practice, familiarity with the software is not a requirement. How’s that for modern thinking?