Crocs. Spanx. Michelin. Roku. Gorilla Glue. Select Comfort. Curve Dental. So, what do these companies have in common? They’ve resisted the temptation to expand into new product markets. Why? Because they have opted to invest all of their resources into delivering quality and reliability to their loyal customers.
You can relate. As a dentist, you are focused on your craft—giving your patients the best care possible. But, you’re also an entrepreneur with a business to run—a distraction at best, a time drain at worst. Curve Dental exists to help ensure you focus on what’s most important—delivering extraordinary patient care and growing your practice.
Dentistry constantly evolves as new technology is first introduced and then is adopted into the mainstream. You learn about these advancements through conferences, journals, and peers. First and foremost, you are a dentist striving to care for your patients as well as you can. You don’t divide your time between dentistry, and, say, inventing new dental products. It’s a stretch to be great at both.
The same can be said of companies that market a single product. Curve has made a strategic decision to focus solely on our cloud-based practice management software so that we can invest all of our resources and energy on continuous improvement of Curve Hero. We understand that since dentistry is not static, our software must evolve so that our customers can get the most productivity and value out of their investment. The majority of software companies in our industry spread their resources across multiple software platforms. This lack of focus inhibits feature development and advancements meaning that their solutions become quickly antiquated. If the software can’t keep up, it can hold back your practice as you work to take advantage of industry innovation.
That’s why it’s easy to consider your software provider as a vendor, defined by Investopedia as, “A party in the supply chain that makes goods and services available to companies or consumers.” Or according to Dictionary.com, “ A person or agency that sells.” Note the absence of the word “partner” in either of those descriptions.
How Curve Partners with Dental Practices
Curve has committed to a single product in a single industry because we believe a partnership between a practice management software provider and dentist is not only possible, it’s essential. It begins with a deep array of features and the most user-friendly interface in the industry. Support is a priority, not an afterthought so common among software vendors. Curve’s 24/7/365 responsiveness ensures product adoption is smooth and expeditious. Support calls are answered in 1 minute and cases resolved in 8 minutes, on average.
A partner offers a product designed for a modern dental practice:
Curve has committed $40 million over the next five years to, you know we had to say it, stay ahead of the curve. Which is why over 70,000 dental professionals depend on Curve dental practice management software to increase efficiency, enhance patient experience, and drive growth